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Care instructions

LATUI ATELIER

COATED DENIM CARE
– Dry clean only when necessary to maintain shape and color
– Do not machine wash or use bleach
– Avoid water, high temperatures, and soaking

REGULAR DENIM CARE
– Dry clean recommended
– Do not machine wash or use bleach
– Limit washing to maintain shape and color
– Avoid soaking
– For hand wash: wash quickly and do not soak
– Turn the garment inside out before washing
– Line dry in the shade
– Iron inside out

GARMENT-DYED CARE

– Dry clean recommended
– Do not machine wash or use bleach
– Limit washing to maintain shape and color
– For hand wash: wash quickly and do not soak
– Turn the garment inside out before washing
– Line dry in the shade
– Iron inside out

LEATHER CARE

– Specialist leather clean only
– Do not wash
– Avoid moisture and heat
– Do not fold or wring
– Do not iron
– Avoid prolonged exposure to sunlight
– Avoid soaking

PUSH PUSH

FOR ALL PUSH PUSH PRODUCTS
– Hand wash in cold water or use gentle wash settings
– Avoid prolonged exposure to direct sunlight
– Do not use harsh chemical detergents
– Turn garments inside out when drying in sunlight to preserve color

FOR COLORED PRODUCTS

– Avoid harsh washing and high heat to maintain color vibrancy

FOR PRINTED & EMBROIDERED PRODUCTS
– Avoid aggressive washing
– Do not apply high heat on printed or embroidered areas to prevent damage

BUNNYHILL CONCEPT

FOR ALL BUNNYHILL PRODUCTS
– Separate light and dark colors before washing
– Hand wash whenever possible to preserve fabric texture and color
– Use mild detergent and avoid strong bleaching agents
– Dry and iron garments inside out to prevent color fading
– Avoid direct sunlight, especially for dark-colored items
– Iron with steam or adjust heat according to fabric type

COTTON PRODUCTS

– For lightweight cotton, wool, mesh, or detailed items, hand wash gently to prevent pilling or damage
– Lay flat to dry instead of hanging to avoid stretching or collar deformation

KATE, POLY, SILK & CHIFFON PRODUCTS
– Hang dry naturally after washing
– Do not wring; allow garments to drip dry to maintain shape and texture

KHAKI & DENIM PRODUCTS

– Use mild shower gel or gentle detergent to help soften the fabric
– Dark khaki fabrics may bleed slightly during the first wash
– Soak in salt water before the first wash to help preserve color
– Wash separately with mild detergent and avoid prolonged washing
– Denim is durable and does not require frequent washing
– To help preserve color, place new denim in a sealed bag and freeze for a few hours before first wear

MACHINE WASH NOTES

– Use a gentle wash cycle with appropriate wash time
– Always separate light and dark colors
– Avoid hot water, harsh bleach, and excess detergent
– Turn garments inside out and use laundry bags for delicate or detailed items

IEU STUDIO

Baggy Pants

  • Hand wash only
  • Do not bleach
  • Do not tumble dry
  • Dry in shade
  • Wash and dry inside out

Ruche Top

  • Machine washable
  • Tumble dry not recommended
  • Lay flat to dry

XinXin Top

  • Hand wash recommended to maintain elasticity and shape.
  • Avoid direct sunlight for the Xinxin Top (White) to prevent yellowing or discoloration.
LONCHO FACTORY

Denim:

  • Hand wash only
  • Do not bleach
  • Do not tumble dry
  • Dry in shade
  • Wash and dry inside out
  • LATUI ATELIER

    Established in 2018, Latui Atelier creates designs that embody strength, reflecting the essence of those we serve. The brand envisions a self that is both surreal and unbounded, blending the unreal with freedom.

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  • IUE STUDIO

    IUE Studio believe that true value lies in longevity, not fleeting trends. Their pieces are intentionally built to be durable and timeless, serving as lasting staples in your journey rather than disposable fast fashion.

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  • PUSH PUSH

    Push Push is a local fashion brand in HCMC, Vietnam. The brand embraces the beauty of all
    body shapes through high-quality fabrics, portraying simultaneously the customers experience of confident seduction and comfortable movements.

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  • BUNNYHILL CONCEPT

    Founded in late 2019 and early 2020, BunnyHill Concept prioritizes building a design foundation with depth, clearfunctionality, and an identity resilient enough to accompany the wearer over time.

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  • LONCHO FACTORY

    Loncho is built for those who refuse to stay quiet. Rooted in bold expression and unapologetic energy, they create pieces that speak before you do. Every design carries attitude, intention, and a refusal to blend in. Built to be loud. Louder than words.

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  • MAMAVIRUS

    Mamavirus embraces minimalism to amplify what remains unspoken. Structure, material, and negative space all exist with intent. Every line carries a message - restrained, deliberate, and never excessive.

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  • TROPICEYE

    By discovering beauty in the mundane, TROPICEYE's vibrant design aesthetic celebrates individuality and helps individuals craft their unique voice through bold prints and reimagining of standard, everyday fashion.

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it's all in the details

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